PROMOTER

(via Live Nation Comedy)

Established a strategic partnership with the publishing company so that every ticket-buyer received a free copy of the book; as a result it became a #1 New York Times Best Seller.

NATIONAL LEAD: MARKETING

Oversight of…
All Advertising (paid + earned); Advertising Budget + Accounts Payable; Artist Relations; Content Strategy + Development; Contesting + Promotions; Creative Direction + Deliverables; Media Strategy + Buying (radio, television, web, OOH); Social Media Strategy + Content; Strategic Planning + Partnerships; Tour Publicity

NATIONAL LEAD: TIcketing

Oversight of…
E-Commerce Portal - Build, Functionality, Troubleshooting; Deals & Discounting; Revenue Reporting; Vendor Relations.