Kevin Hart
The Irresponsible Tour, 2018
Strategized and led a global announcement and subsequent paid advertising campaign in over 70 markets. Tour achieved record-breaking sales, and was the first comedy tour ever to sell over 1 million tickets in under 6 months.
Promoter
(via Live Nation Comedy)
First Comedy Tour to sell over one million tickets in less than 6 months.
Highest-Grossing Comedy Tour of 2018.
FILMED SPECIAL: Irresponsible (Netflix)
INternational LEAD: Marketing
Oversight of…
All Advertising (paid + earned); Advertising Budget + Accounts Payable; Artist Relations; Content Strategy + Development; Contesting + Promotions; Creative Direction + Deliverables; Media Strategy + Buying (radio, television, web, OOH); Social Media Strategy + Content; Strategic Planning + Partnerships; Tour Publicity
International LEAD: TICKETING
Oversight of…
Deals & Discounting; E-Commerce Portal - Build, Functionality, Troubleshooting; Revenue Reporting; Vendor + Venue Relations