Promoter

(via Live Nation Comedy)

Final stage tour for the beloved Madea character.

Sold-out first run, including a record-setting day at Los Angeles’ Dolby Theater: First act to draw 10,000 attendees in a single day.

NATIONAL LEAD: Marketing

In partnership with Peachez, Inc.

Oversight of…
All Advertising (paid + earned); Advertising Budget + Accounts Payable; Contesting + Promotions; Creative Direction + Deliverables; Media Strategy + Buying (radio, television, web, OOH); Social Media Strategy + Content; Strategic Planning + Partnerships; Tour Publicity

NATIONAL LEAD: Ticketing

Oversight of…
Deals & Discounting; E-Commerce Portal - Build, Functionality, Troubleshooting; Revenue Reporting